Honoring History: Wipro’s 75th Anniversary
Team: Designit (Formerly Rational Interaction)
Client: Wipro Global
Role: Senior Designer and Art Director
Project Description: This year, Wipro is proud to celebrate seventy-five glorious years since it’s inception. In this time, they’ve come a long way — from a family-run vegetable oil manufacturer to a diversified global business and technology consulting leader. Designit is a subsidiary of Wipro that creates the experiences and design for many global clients. In Designit North America, we worked closely with the global brand to design an engaging microsite that embodies both the rich history and vibrant future of this tech giant. A touch of nostalgia with forward thinking.
Design/Visual Approach: The visual approach was inspired by the companies rich history. Upon it’s inception, much of the creative direction derived from the timeline portion of the site. We built it up from a monochrome set of images and to current date, colorful rich photography. Much like Jefferson’s White Rabbit, the timeline helps build up the anticipation with colorful graphics and imagery. This direction is also showcased in the sizzle reel linked on the site as well as the hard cover book available on amazon.
Early design and UX stages
The page is made up of 5 design modules. Intro hero sizzle | Wipro Museum | Timeline | Videos | Book CTA
Art Direction
A colorful canvas.
This concept explores the companies rich historic pas and their colorful dynamic future. Wipro has been cutting edge ever since their origins over half a century ago. By utilizing nostalgic imagery combined with a bold brand color treatment, we embrace the past and present and give a nod to a bright future.
Early design explorations
In early comps, we explored several design solutions that we felt were impactful in reinforcing the overall direction. Type as image, collage, and half-tone graphics were all explored.
