PayJunction Campaign
No-code Payment Integrations.
Team: Catchy Agency
Client: PayJunction
Role: Lead Designer
Project Goal: NCPI (No-code Payment Integration) is a first-of-its-kind solution in the payment processing industry, allowing independent software vendors and development shops to create better point-of-sale systems in less time while increasing their revenue per customer. Our research showed that software developers in these groups were accustomed to inefficient and complicated processes and needed a better solution.
Design/Visual Approach: We worked closely with the internal PayJunction core brand team to ensure each execution met standards. We created a landing page for the campaign, a new homepage with more interactivity, and ads that used visuals from our core idea “It’s not magic, it’s payJunction.
Results: “It’s Magic” achieved over 200k views on YouTube in the first two months after release. It also performed well as an ad, achieving a strong view rate, CTR, and outperforming static ads as a traffic driver around the NCPI launch.
It’s not magic, its PayJunction.
“It’s Magic” came from a strategic look at PayJunction’s product-market fit. Its clear, concise, and relevant messaging to our target audience, using humor to generate engagement. As part of the broader NCPI content mix, it introduces the product benefits and invites viewers to learn more, leaning on other pieces of content for supporting information.
Behind the scenes photography
Go-to-Market Landing Page Design
Clean design mixed with simple animation briefly showcasing how simple the No Code Payments Integration can be.
Social Ads to drive traffic
We utilized Twitter, Facebook, Reddit, Stack Overflow, and Sourceforge to reach the broader technical developer marketing audience.