Traxo
Team: WAAMCo
Client: Traxo
Project Goal: Update and refresh the Traxo CX relying heavily on illustration and iconography. Traxo is a travel app for browser and mobile that seamlessly organizes your plans and travel accounts for free.
Design/Visual Approach: The theme of “The New Golden Era of Travel” was a starting point for this project. While taking cues from old Pan Am advertising and other mid century travel vibes, we created something both nostalgic and future thinking.
Inspiration behind the theme: New Golden Era of Travel
Our initial mood boards merging modern and classic nostalgic visuals associated with flight and travel.
The Traxo brand has several key colors as well as various shades to create depth in certain UI and illustrative components.
Color and key iconography elements
New user login experience
Illustrations guide the user through sign up to dashboard. With light animation, these are meant to be lighthearted and nostalgic.
Illustration within UI examples
User will be able to add flight miles, hotels, first class upgrades, and much more all within the app
Secondary illustration style:
To give helpful tips on how to use the app or connect to other travel apps, our team landed on a visual direction to mimic the in-flight safety brochure illustrations.
