Algorand Developer GreenHouse

Client:
Algorand Foundation

Role:
Senior Designer and Art Director

Results:

114M Digital Impressions
794K Paid Clicks
$0.36 Average CPC

Project Summary:

The Algorand Foundation needed to increase the number of qualified developers in their ecosystem but faces challenges with awareness, adoption, and engagement. Catchy created an integrated developer marketing program (the Developer GreenHouse) that brought new developers to Web3, got them building on the Algorand Blockchain, and supported their growth within the ecosystem.

Approach

We worked with the client to build an integrated developer marketing program based on a comprehensive go-to-market strategy. This included the following creative needs:

Assets to support paid, owned, and earned developer marketing campaigns and activations
Branding to guide developers through the Algorand ecosystem
Digital identities to drive engagement with Algorand programs
Event registration campaigns to support in-person and digital events

The primary logo

The logo created ties into Algorands “window” element.

Algorand Foundation Symbol

How the Alogrand Foundation logo is created and applied in their primary brand

What makes up the Developer Greenhouse?

GREENHOUSE TECK TALKS:

Greenhouse Tech Talks is a series of global events that bring our community of developers together. Developers have will have the opportunity to meet and connect with Algorand technology leaders and Investors. These developer-focused events will consist of panel discussions, partner presentations, keynote speeches and networking opportunities, as well as provide a platform for our awesome Greenhouse Developers to showcase what they’re working on.

GREENHOUSE HACK SHACK:

The Algorand Foundation invites you to join us in a Hack Shack near you, where we will host workshops on how to start building on Algorand as well as on more complex topics like ASAs, Smart Contract integration, protocol architecture, UI/UX, DSL builds… and how to partake in one of our Greenhouse Virtual Hacks. With high speed internet, unlimited tea & coffee, plenty of snacks and a comfortable workstation, you’ll have everything you need to build your project on Algorand.

GREENHOUSE VIRTUAL HACKS:

Algorand has partnered with Gitcoin to bring you Greenhouse Virtual Hacks. Each hackathon in the series will be an online, virtual hack and will run for approximately 5 weeks so you can showcase your skills no matter where you are in the world!