Intel AI and OpenVINO
Client:
Intel 2023-present
Role:
Lead Designer, Motion Designer
Results:
5M+ Reach
890K+ Engaged Developers
3X Increase of event attendance
Project Summary:
As a industry leader in AI technology, Intel needed a creative partner to create an evergreen developer marketing campaign to promote their OpenVINO AI tools, which enable developers to build and create their own AI apps with greater speed and scalability. We collaborated with the global Intel evangelist team to create landing pages, technical content, videos, and to raise awareness and engagement of the OpenVINO platform among AI developers.
Approach:
01: Discovery and Audit
Review existing Intel research and strategies while analyzing gathered data to find trends and gaps. We provided recommendations for new content to better map the existing developer content journey. At the same time refreshing and designing existing content.
02: Content Planning
Prioritizing content topics and establish a content backlog, including recommendations for formats while developing a content calendar with execution and delivery plans.
03: Implementation
Creating content outlines, graphics, animations, outlines, comps, and recording guidance for developer evangelist videos.
Landing page design (2023):
Where developers can connect with Intel’s AI Evangelists and get tools and inspiration to build their next project.
Landing page redesign (end of year 2024):
After a year of collecting feedback from client and users based on their experience with the site, we used the data to re-design and simplify the page.
User and client feedback:
Too much copy. We shortened copy as well as restructured the tone of voice for easier skimming.
Not enough users were watching the overview video.
Update to AI branding, less “sparks,” gradients, and textures. Cleaner and minimal layout with updated modules from the Intel pattern library.
Easily sorted and more evergreen cards to house the reference kits. New card component has a sortable element that will help the content grow without creating a long scroll.
