Its Magic!
PayJunction Product Launch

Client:
PayJunction

Role:
Senior Designer

Results:

65M+ Impressions across 11 media channels
4,800+ site visitors to Chrome Product Listing
950 Form Fills
307 product installs

Project Summary:

NCPI (No-code Payment Integration) is a first-of-its-kind solution in the payment processing industry, allowing independent software vendors and development shops to create better point-of-sale systems in less time while increasing their revenue per customer. Our research showed that software developers in these groups were accustomed to inefficient and complicated processes and needed a better solution.

Developers often get their first and only impression of a product launch through content. We developed “It’s Magic” creative concept to showcase PayJunction’s innovative tool with a problem statement, clear solution, and a dash of humor. "It’s so easy, it must be magic.”

Creative and Approach:

While the product itself delivers on simplicity, speed, and functionality, its supporting content had to strike the right tone with a skeptical audience. Looking for a solution that would increase awareness, drive adoption, and build affinity, we turned to live-action video, and “It’s Magic” was born. We launched a full awareness campaign in support of the release of the No-code Payments Integration Tool across developer-focused partners.

These activations included, but not limited to:
• Social
• Search
• Display

Landing Page Design:

Direction to UX:

Clear call-to-action with a clean design highlighting visuals from the platform UI as well as a cohesive visual treatment linking to the primary video ad creative.

Early R1 Design Explorations

Landing Page Design Finalization:

Incorporating Updates and Client Feedback:

Overall feedback loops were minimal. The final design incorporated elements from each design with the emphasis of three things: A short scroll, featuring imagery from video for continuity, and a quick read.

Activations

Campaign Assets

We launched an awareness and engagement campaign in support of the release of the No-code Payments Integration Tool, activating social, search, display, and video campaigns across developer-focused partners.

These channels include:
Reddit
Facebook
LinkedIn
Twitter
Google
BuySellAds
Slashdot Media
Ethical

Visual Brainstorming and concepts