Casper Networks Developer Portal and Campaign
Client:
Casper Networks, 2022-2024
Role:
Senior UI/UX Designer, Art Director
Project summary:
Developer portals allow users to explore an ecosystem and begin their journey as a builder. Casper asked Catchy to build a portal that would attract and retain developers by providing an unparalleled developer experience. The priority was to strengthen their existing developer resources while looking for opportunities to create new ones. The Catchy team worked with internal Casper stakeholders to identify pain points and gaps in the blockchains current position.
Creative approach:
We created a bespoke, built-from-scratch in collaboration with Miracle Devs Group. The design relied heavily on high contrast, simple UX, thoughtful color to ensure the seamless navigation and educational resources. In addition to the Portal design, we created a campaign to gain awareness and potential users in a competitive market.
Portal UX and IA
The primary goal of the developer portal is for new and seasoned professionals alike to build on blockchain with easy access to resources. This means simplified UX and clear call-to-actions to access technical documentation hosted by Caspers Docusaurus directory, GitHub, and other technical channels
Design system
We built a scalable responsive UI design system and pattern library to standardize the look and feel throughout. To ensure consistency and ease of use for both development teams and CMS users. We also ensured a detailed check for accessibility standards in contrast, navigation, and screen reader compatibility.
Built for light and dark mode
Although roughly 70% of users prefer dark mode, especially in a more technical audience, we created a very simple toggle in the main navigation to switch back and forth at any point of the experience.
Inner page examples
Go-To-Market Campaign
More than Just Buzzwords.
The blockchain web3 market has become overly saturated so we needed to find way to simply convey that Casper is different. They are beyond the BS, the buzzwords, the tech bros, etc. Generally these ads and promotions will speak on “innovations, next-generation, mind blowing, wow” we decided to take the other route in simplicity. No buzzwords, no fake hype, just great solutions.
Let Casper do the Heavy Lifting
Casper starts you on the fast-track with development tools and resources to accelerate your next project. This campaign utilizes isometric building blocks and shapes created as new illustrations to add to their illustration library. They represent the builder community and pieces the developer needs to start their next dream project.
