Intel AI Developer Marketing Campaign
Team: Catchy Agency
Client: Intel
Role: Lead Designer
Project Goal / Summary: As a industry leader in AI technology, Intel needed a creative partner to create an evergreen developer marketing campaign to promote their OpenVINO AI tools, which enable developers to build and create their own AI apps with greater speed and scalability. We collaborated with the global Intel evangelist team to create landing pages, technical content, videos, and to raise awareness and engagement of the OpenVINO platform among AI developers.
Design/Visual Approach: I worked closely with Intel’s technical evangelist and product teams to ensure that the designs not only met high aesthetic standards but also supported the powerful performance of Intel's hardware and software solutions. This partnership reinforced my ability to balance technical requirements with creative vision, ultimately delivering designs that enhanced user engagement while maintaining Intel’s reputation for excellence in the tech industry trends.
Results:
5M+ Reach
890K Engaged developers
3x Increase in event attendance